yoga, meditation, exercise, mindfulness), alcohol consumption is quickly losing its leading role as wellness takes center stage. While we are big fans of the social lubrication provided by alcohol, we silently suffer alcohol’s negative effects - the hangovers, the liver toxicity, the brain-busting headaches, and the relationships we forge over a martini can break down over one too many.Īmericans have recently started to look for alcohol alternatives, for the first time asking if there is something better out there that can substitute for alcohol’s social buzz without the toxicity. As much as alcohol is heralded as a pillar of celebration, it also has a dark side and for many does more harm than good. It’s a part of our everyday celebration that work is over, leading us on our five o’clock pilgrimage to the local watering hole (or our at-home bar in recent weeks). Sharing a drink is a deeply ingrained social ritual that sanctifies special moments and celebrations, both large and small. Excavations revealed that ancient Egyptians brewed beer and wine, ancient Chinese made wine from rice and grapes, and we all know that wine was a diet staple for the ancient Greeks. For millennia, alcohol has been the mood-changing tool of choice. The way we drink is changing, and our tastes for alcohol are on the decline.
JCheers! A toast to being on the precipice of a huge shift in the way America socializes.
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