So it's gone from what Geoffrey Moore would call the chasm of adoption - where it was really just slow, early adopters who were coming in - to now, where we're entering the tornado phase. The pace of growth in the space and also the appetite from an investment and customer standpoint has just massively accelerated. Over the past almost ten years, what's different? I'm curious how Airtable's pitch has changed to enterprises and also to individuals. This interview has been condensed and edited for clarity. Protocol caught up with Liu on Airtable's growth, its plans for the future and the productivity space at large.
But Liu believes in Airtable's flexibility, in its low-code mantra and in the power of its databases, which are qualities Airtable has been honing from the beginning. Not to mention behemoths like Microsoft, Google and Salesforce that have a serious presence in the enterprise software space. Liu is the first to acknowledge the laundry list of Airtable's competitors: Notion, Monday, Asana, ClickUp and more. On Tuesday, Airtable announced various updates aimed at making work simpler for large companies, including a customizable interface where people can drag and drop text and charts, more security controls and larger datasets. Now it has its sights set on helping large enterprises organize work. In its early days, it sought to help people hunt for jobs or plan a wedding. Much like the databases it houses, Airtable has grown and changed to meet the needs of a demanding and complex user base. Fast forward to 2021, home to a lucrative and competitive landscape where productivity apps can make $400 million in just their third round of funding. It took Airtable two years before their first seed round of $3 million. The startup faced an uphill battle finding investors who believed a new productivity tool could find mass appeal and transform the way people work. CEO Howie Liu co-founded the database platform in 2012, back when "productivity was still a fairly un-sexy space," he said. It's been an interesting nine years for the low-code spreadsheet tool, Airtable.
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